I am pleased to have had yet another opportunity to compose and produce some more music for HigherMind. This time it was for a promotional video launching Champlain College’s new $25 million campaign. The great thing about HigherMind is that they really approach this kind of work with a whole new mindset. They actually use an ethnographic approach using their clients’ communities to promote their vision and story. As a result their production style is authentic, creative and personable; helping their clients to reach their target audiences and goals while doing so in a creative and energetic real-human-kind-of-way. The kind-of-way that makes it feel good to live in Vermont.
Anyway, as always it was an honor and fun.